A disappointed salesman of Coca Cola returns from his Middle East assignment. A friend asks him: “Why weren’t you successful in Saudi Arabia? The salesman explained, with a sigh: “When I got posted in the Middle East, I was very confident that I would make a good sales pitch as our cola is virtually unknown there. But, I had a problem. I didn’t know how to speak Arabic. So, I planned to convey the message through three posters, like this:

The first poster shows a man lying in the hot desert sand, totally exhausted and fainting. The second poster has the man drinking our cola. To close the deal, the third poster shows our man totally refreshed. I had these posters pasted all over the place.”

“Then that should have worked!” said the friend.

The hell it should have! exclaimed the distraught salesman. “I didn’t realize that Arabs read from right to left.”

[This arrived in an email, though I have no idea who made it up.]