Egypt has long been a land of wonder for advertising. In the March 1919 periodical ‘The Century’ the very first ad is for a brand of cigarettes so divine they could be offered to Egyptian deities. Of course this tobacco is for “People of culture and refinement” in an age before lung cancer was thought about. However, there was the saving grace of Palmolive soap, “The Oldest of Toilet Requisites.” Clearly, “that radiant cleanliness was the crowning art of all.” So whether you want to light up or wash up, you can do it like the ancient Egyptians. At least you could in 1919.