This is a fascinating analysis by Hassan Hassan of the Saudi royal family trying to rewrite its past. It is available on the New/Lines website.
Here is the conclusion:
“Whatever Wahhabism is morphing into, though, it will not lead to a new lease on life. In Saudi Arabia and beyond, Wahhabism has been losing ground for too many years. The factors that once helped it grow no longer exist. Politically, the state no longer needs the ideology, which would not have flourished without the state. Even if the Saudi state decided to change its view about the utility of Wahhabism, it would not be able to reverse the trend. Wahhabism ran out of gas ideologically before it did politically. The ideology, sometimes seen as a distinct sect even from the Sunni tradition it emerged from, had long projected power disproportionate to its actual appeal and strength because it had the backing of a powerful and wealthy kingdom and a vast network of rich and generous donors. That bubble has now burst, and Wahhabism is reduced to its right size of being a minor player in the Muslim landscape, progressively including in Saudi Arabia.“