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In attempting to keep up with the news in Yemen, I surf a number of Yemeni news sites. When I tried the usually reliable almasdaronline.com this morning, I was redirected to a commercial site called Mojo Pages. So I switched to yemen-press.com, where the top story was about the Huthi forces arresting two individuals in Sa‘da. While reading the article I realized that it was impossible to ignore the Gestalt of the total screen page, which I reproduce above. Here is a scene of several Yemeni fighters, clearly in a qat-chewing mode, and holding what I suspect (not being a military expert) are grenade launchers. What struck my attention was the advertisement adorning the banner and taking a prominent space on the left of the screen: Scarlet, the new adjustable cleavage bra. I have not been in the market for a bra, so I do not think the ad showed up due to any sophisticated Facebook-style marketing strategy. But I am male, so perhaps the assumption is that any Western viewer is in the market for a bra, since the ad is in English after all. And ten minutes later a new ad took its place: this time for a car rental place in New York.
Then a couple of hours later I happened across an article on Haaretz and there she was again: dear Scarlet hawking her gawking adjustable discount bra. Perhaps I am a victim of cookies twisting, but what a coincidence that is probably not a coincidence. Criss-crossing the endemic violence in the Middle East, the ongoing plight of the Palestinians and the voices in the Zionist wilderness of left-leaning Israelis there is the seductive power of an ad, as if politics did not really matter. In this case the bra fits all sizes of religious persuasions and the model is available to be ogled by anyone, at least from a Western computer. How ecumenical can commercial immodesty get.
It is the multifarious irony of these pages that weighs me down. I will focus on the Yemen website, since that was the first encounter with Scarlet. First, how ironic that I devour news by scouring multiple websites, most of which do not explicitly state their de facto bias. While there are a couple of Yemen News sites that are available in English (like Yemen Times and Yemen Post), they tend to be days old and in need of better English editing. Yemen Times, for example has a most recent post of August 15, five days ago, which is hardly Time Magazine timely. Yemen Post has a story only a day old, but its presentation is nowhere near as slick as any of the major Yemeni sites in Arabic. Irony #1 is that what is available but not in Arabic is old and out-of-date internet-wise. This is only an irony for the hubris with which English-speakers assume that news must be packaged in their native language.
The second irony is the critical crux. Where else can you find images of a seductive woman in a bra revealing cleavage (and at 40% off) counterposed with a truckload of qat-chewing Yemenis holding grenade launchers or on a major Israeli online newspaper in English? Continue reading Revealing the News →